"'Do' be true to you" is PANDORA's message to women this season
This Spring, PANDORA launches a powerful call to action with their SS17 collection. The 'Do' campaign sets out to inspire women to be true to themselves and what they believe in.
Leading by example, PANDORA prides themselves in fulfilling their social responsibilities. Since its inception in 1982, the company has always been commited to taking positive action and doing more to reduce its environmental impact by championing sustainable practise across all areas of production—from the drawing board to the welfare of the people.
"PANDORA is a brand rooted in transparency for more than 30 years, offering authenticity and dedication in our actions for bettering ourselves and others. The 'Do' campaign and our new collections bring this ethos to the forefront, ensuring that together, we are doing what is true to us," explains Minna Philipson, Senior Vice President and Chief Marketing Officer at PANDORA.
On the same note, PANDORA hopes that 'Do' will evoke a new strength and determination to live honestly and achieve greater things.
Here are the to-'Do's according to PANDORA:
For a to-do list like no other, try PANDORA Spring 2017
DO BE TRUE TO YOU
DO SHOW YOUR STYLE
DO BELIEVE IN YOURSELF
DO CELEBRATE EVERY DAY
A sentiment so enriching would surely be reflected in the products presented by the brand. The PANDORA Spring 2017 collection is one that is bright, versatile, and celebrates individuality and womanhood. Choosing PANDORA is making style statements that go beyond aesthetics; it is wearing a symbol with meaning. Signature Enamel 01 . 12 Signature Enamel Find out more about the 'Do' campaign here. For a closer look at the Spring 2017 collection drop by the newly launched PANDORA boutique in Pavilion KL or visit a PANDORA store near you.