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Favorite jewelry brand of Beyoncé, Rihanna and Gigi Hadid launches budget line

Massive necklaces, chokers and Dylanlex bracelets from the Formation clip cost no more than $ 200

Favorite jewelry brand of Beyoncé, Rihanna and Gigi Hadid launches budget line


The jewelry brand Dylanlex owes its success to the instagram. In 2013, Drew Ginsburg began to take pictures in the jewelry made by her own hands and post pictures on Instagram. It was more like entertainment, and not a commercial project with far-reaching plans - so, to impress the girlfriends. But suddenly, first the girlfriends, and then other subscribers began to be interested in decorations and make orders. Soon the fun - talent, multiplied by the girl's self-admiration - grew into a real business.

In times of the Minimalist jewelry, Ginsburg played on the universal longing for complex ornaments. Dylanlex - the embodiment of Boho: massive necklaces, chokers, bracelets and chandelier earrings, which are very popular among influential women of fashion. Gigi Hadid, Kendall Jenner and Rihanna have been seen many times in Dylanlex.

Gigi Hadid in the Dylanlex necklace 

In addition, the decorations managed to get in the sensational Beyoncé's Formation video.


The popularity of the brand among celebrities drove prices through the roof.

Beyoncé in the Dylanlex decorations in the Formation clip

Silver jewelry with diamonds are gorgeous, but too expensive. Now the treasured "jewels" have become much more accessible. Drew Ginsburg launched the budget line Dlnlx by Dylanlex. It consists of 31 items - necklaces, rings, earrings and bracelets, whose prices start at $ 45 and do not exceed $ 195. Silhouettes duplicate the main line. So to "decorate" yourself like Beyoncé in the clip, is now quite real. And it will cost less than $ 80,000. 

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