The debut collection Alexachung will be launched in May next year.
TV presenter, model and freelance editor of British Vogue Alexa Chung tries herself in the role of designer. She's behind a lot of collaborations including cooperation with such brands as AG Jeans and Madewell, Superga and Eyeko, one of the recent - a complete collection for the British mass-market giant Marks & Spencer. But Alexa decided that she didn't want to work for somebody else, and launches her own brand Alexachung. "Now I feel ready, - says Chang. - I just wanted freedom, I wanted to create my own world. It was great to work with other brands, but there are still some limitations, some principles that must be followed”.
Alexa is close to modern pop culture, she is an example of style for many people. She has a great taste, great feeling for trends and the preferences of young fashionistas. She is guaranteed success. Alexa will not work alone, but with a team of six professionals. Among the colleagues - Edwin Bodson, a former head of the Haider Ackermann company. The debut collection Alexachung will be issued in May 2017 and initially will be sold in department stores Galeries Lafayette and Selfridges, as well as online stores like Matchesfashion.com, MyTheresa and SSENSE. We do not know yet what this collection is going to be like, but looking at the style of Alexa Chang, we can assume that it will consist of simple clothes with interesting details fashionable cut and finish. That's the thing about Alexa Chung.