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Cartier Makes E-commerce Debut with Net-a-Porter


Model Panthère de Cartier within a month will be presented on Net-a-porter

The first Cartier watches available for online purchase will be Panthère de Cartier Cartier watches will start to be sold online. Since April 24, the Net-a-porter website has opened a pre-order for the updated Panthère de Cartier model, which will then be on sale on the site within a month - from May 2 to 31. From May 1, the watch will arrive in some Cartier boutiques around the world, including the flagship boutique of the brand in Moscow. A wider distribution of Panthère de Cartier will start on June 1. The Panthère de Cartier model was created in 1983. Its updated version was introduced in January 2017 at the SIHH watch exhibition in Geneva. There are 12 variants of the Panthère de Cartier on the Net-a-porter: in the case of steel, yellow, pink and white gold, with a bezel, decorated with or without diamonds. In addition, two limited variations - in a case of rose gold with black lacquer, and in a case of white gold with diamonds will be availableonly on the site for the month. The cost of the hours varies from 3,200 pounds (about $ 4,100) to 133,000 pounds (about $ 170,000), wrote a profile edition of WWD.  

Cartier for the first time will be sold online - on the Net-a-porter. Within the next month Panthère de Cartier watches will become the most expensive products presented on Net-a-porter. Earlier, those were the Amrapali gold bracelet with $ 40,000 sapphires and diamonds, $ 37,900 IWC Schaffhausen Da Vinci watch and Buccellati diamond earrings worth $ 22,000, specifies the profile edition of the Fashion Network.

Cartier became the fourth brand of the Richemont Group, represented on Net-a-Porter, also partly owned by Richemont. Earlier on the site appeared Montblanc and IWC Schaffhausen, a month ago - Piaget, which then began to be sold online for the first time. The fact that the strengthening of Internet sales and the Internet presence of Richemont marks is a global task that the group needs to solve, the owner of a controlling stake in Richemont, Johann Rupert, announced in November 2016 simultaneously with a statement about a global change in the management structure. Later Georges Kern, the new managing director of Richemont, responsible for the manufacture of watches, marketing and digital business groups, confirmed that e-commerce will become one of those aspects on which the group will concentrate in the coming years.

"We have already developed an extensive plan of actions and initiatives in the digital space that affects the entire value chain, not only sales, but also after-sales service. These initiatives we have to deploy in the coming months, and this is a huge front of work, "- said Kern.

Evaluating the partnership with Cartier, Federico Marchetti, CEO of Yoox Net-a-Porter Group (co-owner of Net-a-Porter), said that "this is one more step towards turning an online store into a platform with the most expensive " Lux " brands. The fact that this is the long-term strategy Yoox Net-a-Porter Group, Marchetti told in an interview in February in WWD.

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