The arrival of nine new blooms under the signature style of the #VCAfrivole signals a Spring renaissance
Amongst the first signs of Spring, these precious new blossoms must be the most brilliant. This golden tribute to nature finds itself rooted in the gardens of Frivole and flourishes into nine new exquisite Van Cleef & Arpels creations.
Revisiting the Frivole collection—characterised by the iconic heart-shaped petals folded to angle on a groove down their middle—keeps the enthralment of the brand over nature's bounty of foliage alive by sustaining the floral motif so beloved by Van Cleef & Arpels since the 1920s.
To appreciate the savoir-faire of the Frivole, the impeccable design begs closer inspection. Every cluster of petals converge with an authentic three-dimensional form owing to the subtle fold of each petal in architectural consideration. The Maison's special mirror polishing technique then enhances the shine of the material for intense reflection—imbuing the pieces with a flash of vitality.
The new Frivole blooms by Van Cleef & Arpels will light up your skin
Created to creatively to outshine all adornment, the openwork setting for the paved diamonds allow undeterred light refraction for matchless shine. That arresting sparkle combined with the reflective components would bypass the capabilities and function of mere embellishment but when worn, could truly bring out the light in your skin. The new Frivole blooms by Van Cleef & Arpels will light up your skin
From March 20, 2017, the Frivole collection expands with nine new pieces. This includes a golden variation to the original, a new size and a delicate wrist proposition in the form of ethereal bracelets with a single suspended bloom. Joining the revelry, sparkling yellow gold creations paved with top-grade diamonds (of D, E or F colour profiles and VVS level clarity) on asymmetrical corollas dazzle in the Maison's emblematic commitment to beauty and quality.