Karlie Kloss is the new face of Swarovski

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Swarovski taps into the modelling world once again for its latest ambassador. 

Luxury jewellery maker Swarovski has announced that supermodel Karlie Kloss will be its new spokesmodel. The brand is said to be eyeing more market share in North America and Kloss seems the ideal candidate to help take them to the next level. Kloss now joins fellow Victoria's Secret angel Miranda Kerr as the face of the maison and will appear in several campaigns – both print and digital ­– that will showcase the brand's finest accessories, specifically its jewellery and watches. The first ads are scheduled to hit print publications in September.