Following in mum Cindy Crawford’s ambassadorial footsteps, Kaia and Presley Gerber have joined the fold as the millennial faces for Omega
They're well on their way to conquering the fashion industry, and now it looks like they're making in-roads onto the haute horlogerie scene as well. And the 'they' in question? None other than Kaia and Presley Gerber, recently announced as Omega's brand ambassadors during Paris Fashion Week where the Swiss watchmaker launched its 'Her Time' exhibition to celebrate their history of exquisite women's timepieces.
While the Gerber siblings are certainly the youngest ambassadors to join the Omega family, they're no stranger to the maison as Cindy Crawford has been a friend of the brand since 1995. In fact, it was Crawford herself who made the big reveal during the soirée, ushering her children forward as the millennial faces repping the brand for a new generation of consumers. As Kaia and Presley take on the mantle of brand representative, the element of continuity comes full circle with the brother-sister duo following in their mother's footsteps. With a warm welcome to siblings, president and CEO of Omega, Raynald Aeschlimann, says: "Kaia and Presley represent the next generation of watch wearers. They are good looking, motivated, inspirational and full of energy. It's incredible to have such a passionate family tradition within our brand and I'm so excited to begin working with these two young people."
Omega announces Kaia and Presley Gerber as brand ambassadors All in the family (from L — R): Omega president and CEO Raynald Aschelimann, Rande Gerber, Cindy Crawford, Kaia Gerber and Presley Gerber at the 'Her Time' exhibition in Paris at the Hôtel de Sully So hold your breath and await the drop of their official Omega campaign — because if their rising star is anything to go by, this is one sibling act to keep your eye on.