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Pokémon in the advertising campaigns of luxury brands

    How Pokemon conquer the world of fashion.

    While fans of application Pokemon Go catch pocket monsters in offices, museums and parks, we found a new habitat of creatures - in advertising stories of luxury brands.

    Collages with Pikachu, Jigglypuff, Spearow and other characters of the animated series on the background of advertising campaigns Prada, Miu Miu, Chanel, Gucci and other brands - a project of the Canadian artist Fommise Francis. He publishes them on his blog Pokemon X Fashion, which started long before the Games, in 2011. Francis came up with the concept of the project during the university studies. He combined his main passion - Pokemon and fashion. The teacher liked a series of collages and Francis received the highest score for it and decided to continue the project online.

    For 5 years of existence, the blog attracted thousands of fans, which after the application of the Pokemon Go joined by Pokemon hunters.

    Pokémon in the advertising campaigns of luxury brands

    Collage based Alexander Wang Spring-Summer 2014 advertising campaign

    Collage based on the accessory campaign Valentino Fall-Winter 2015

    Collage based on Oscar de la Renta Spring-Summer 2013 advertising campaign

    Collage based campaign Mulberry Spring-Summer 2012

    Collage based advertising campaigns Miu Miu Fall-Winter 2013

    Collage based on Louis Vuitton spring-summer 2013 advertising campaign

    Collage based on Louis Vuitton project "Celebrating Monogram"

    Collage based Marc Jacobs ad campaign for spring-summer 2015

    Collage based campaign Hermès Spring-Summer 2013

    Collage based on season Gucci Pre-Fall 2015 advertising campaign

    Collage based on Chanel autumn-winter 2014 advertising campaign

    Collage based Balmain campaign Spring-Summer 2015

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