Plus-size models star in Victoria's Secret ads after the brand's rejection of skinny "angels" Victoria's Secret has unveiled a new ad campaign featuring plus-size models following the 'angels' appearance scandal. The video appeared on the brand's official Instagram page .
It is known that the published promo is dedicated to the brand's New Year's collection, which includes lace underwear and satin and silk sets, decorated with rhinestones and bows. The video featured not only slender fashion models, but also plump girls who presented items from the new line to customers. Related materials: “Standing in a bikini in front of strangers at 16 was uncomfortable” From catwalk to prison: how former participants in the most popular supermodel show in the world live January 22 "Complexes are my everything" Harassment, blackmail and bulimia: models' stories about the reverse side of fashion shoots March 25
The brand's management began hiring plus-size models in the summer of 2021 after ditching skinny "angels" in favor of women "who are distinguished by achievement, not proportion." Then the new ambassadors included soccer player Megan Rapinoe , Chinese-American skier Eileen Gu, Indian actress Priyanka Chopra Jonas and others.
However, already in November, consumers accused Victoria's Secret employees of breaking promises about the parameters of fashion models. At that moment, the wife of Canadian musician Justin Bieber Haley, who was introduced to the audience as a lawyer, acted as the new “angel” and ambassador of the company. Netizens, in turn, drew attention to the fact that Bieber graduated from the ballet academy and has no legal education.
In July, the former Victoria's Secret model revealed "terrible" weight loss tips from colleagues. The 29-year-old fashion model, who signed with her first agency Vivien's at the age of 14, said the constant pressure from peers had taken a toll on her mental health. According to the model, she was courted by adult men until the age of 18, as a result of which she was sexually abused several times.