It seems that participation of outstanding artists, music and film stars, and not just models in fashion campaigns - a noticeable trend in the future of the autumn-winter season. For example, this time it is Sergei Polunin’s honour to take part in ad campaign of Italian brand Pal Zileri. The shooting took place in New York under the direction of photographer Maciek Kobielski, who was collaborating with Vogue, WSJ, The Last Magazine, and other well-known magazines. The campaign is dedicated to the collection Autumn / Winter 2016-17.
The youngest principal dancer in the history of the Royal Ballet of London became the ideal hero of a new brand advertising campaign - the epitome of “men Pal Zileri”.
"Sergei Polunin - the man who became the personification of innovation and tradition, the main principle of our brand. He is non-standard in everything - in dance, in a way how he dresses and looks, even in his tattoos. Sergey demonstrates that classic clothes and smart casual looks great on people of all ages, including very young"- commented on the choice of the model for the campaign Mauro Ravizza Krieger, Creative Director of Pal Zileri.
It’s not the first time Sergei works as a model. He posed for Vogue, I-D, Zoo Magazine, as well as starred in Bruce Weber's film for Dior Homme.
In 2014 Russian ballet star Sergei Polunin was the face of the autumn-winter men's collection of the brand Marc Jacobs. Dancer of Musical Theatre Stanislavski - Nemirovich-Danchenko tried on the image of a rock star in the photography of David Sims, and under the direction of Katie Grand.
Polunin has long been known to the audience, not only as the youngest Principal dancer of the Royal Ballet in London, but also as a permanent character of glossy magazines.
Sergei Polunin - Ukrainian ballet dancer, since 2012 he has been working steadily in Russia. From 2007 to January 2012 - principal dancer of the Royal Ballet in London.